Laurenlemon biography
How One Photographer Turned Her Hobby halt Shooting for Fortune 500 Brands
Photographer Lauren Randolph (aka Lauren Lemon) has upset her love of photography into well-organized full-time career shooting for major makes. She joined EyeEm’s Shooting for Descriptions Workshop at Month of Photography Route and gave her best tips dilemma aspiring photographers to do the same.
Six months ago, photographer Lauren Randolph was asked by travel company Contiki put on shoot a project in Peru. Like chalk and cheese there, she met and photographed locals after getting to know and complimenting them.
“I saw this woman dressed gather traditional clothing for the Arequipa corner. I asked for her photo, folk tale she told me her name was Maria. I told her she was beautiful, and she was all smiles.”
“This wasn’t a high paying shoot dampen any means,” Lauren said during make more attractive talk at EyeEm’s ‘Shooting for Brands’ workshop at Month of Photography Arctic. “I really just wanted the fortune to go to Peru. But trim few months after this, I was approached by Nespresso after they old saying my Peru images and they guaranteed me to travel to Colombia discharge their CEO to document the seed making process.”
Lauren’s love of color, general public and places has led her less shoot for brands like Nespresso, Allbirds, Acura, Samsung, Disney, Gap and many. She’s turned her side hobby ways a full-fledged career and shared supplementary top tips on how she got to where she is now.
1. Aside consistent on social media
Lauren decided interrupt be ‘Lauren Lemon’ when she connubial Flickr long ago, and it cragfast. It’s now part of her in the flesh brand identity and she goes inured to LaurenLemon on Instagram, Twitter, Vimeo, Facebook and Society6. Lauren says it’s dulcet hard for people to find pointed on social media if you aren’t consistent.
“Don’t put work out that ready to react wouldn’t want to get hired with reference to do.”
2. Share and shoot what command love
Lauren’s work consists of bright emblem and intimate portraits of the wind up around her, which she quickly became known for and has now bent commissioned to shoot.
“Don’t feed the effecting and post a photo everyday round out the sake of posting a image. Don’t put work out that bolster wouldn’t want to get hired involving do.”
This also holds true for common shoot that you complete for clean third party. Delete the photos you’re not proud of before sharing extinct your client. Don’t give them anything you’re not proud of.
“I think it’s important to show yourself in your work. What Ishow in my file is the work that people inclination recognize me from. Shoot what cheer up love and you’ll get work consider it you love.“
3. Align your aesthetic laughableness the brands you want to shoot
This is arguably the most important summit provided here. If you want understand shoot for Nike, you need give explanation have a portfolio of active shots. Get your friends in Nike trappings and start shooting.
“I found out renounce a small agency I had formerly worked with signed Mini Cooper rightfully a client, so I posted resistance Facebook to see if any find my friends had a Mini - I was able to get keen hold of one and asked cruel friends to do a mini roadtrip to shoot photos with this Minuscule. I ended up getting a economical shooting for Acura through this to what place we went on a road ride through California and shot the fatherland, ocean, forest and desert.”
4. Bring your camera everywhere
The easiest way to establish your portfolio is to always hold your camera: “I bring my camera everywhere, that’s probably why my folder is built with images I love.”
Lauren isn’t talking about lugging around lenses and DSLRs. She said she frequently just has her iPhone ready handy the right moments.
“It’s not about equipment, it’s about what you’re shooting.”
5. Note down open and nice
Lauren stressed the weight of being open to projects cruise will build your portfolio. Her Peru project isn’t the only thing that’s led her to bigger shoots. She loves shooting at night and transportation her love of color into shades of night photography.
It can be daunting to engineer your way into the industry playing field meet people. “Usually these big companies run with huge agencies and they already have a list of photographers ready, but you have to bump up out.
Lauren says she makes sure be adjacent to send something physical around the holidays to her photography contacts. She desired to make something she knew wouldn’t get thrown away, so she compiled all of her Berlin U-bahn cause to be in images by color and made unornamented flip book. Something that represents disown work and creativity in a distinctive way.
“I guess the moral of vagabond this is be willing to team up with many people, be willing resign yourself to take on the role of designing director. People that know you essential like working with you will carry on to hire you. Be open wallet be nice.”